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Famous Logo Designers and Their Creations
We witness countless famous brands and their captivating logos, but do we ever wonder whose brain is behind these beautiful designs? Short and simple, I say:
“Behind every successful brand is a logo designer.”
I will elaborate on 10 of the most famous and prominent designers behind the most beautiful corporate brands. Some of them are not among us today, but their masterpieces are eternal, forcing us to salute these masterminds.
1. Saul Bass SAUL BASS (1920-1996) was a famous graphic designer of the 20th century. He was known for designing film titles. His corporate logo design included highly successful brand identities such as Bell Telephone System Communications, United Airlines, AT&T, Minolta and Warner.
2. Paul Rand Paul Rand (1914-1996) was an eminent graphic designer of American origin. He was most recognized for his famous company logo designs. Some of his corporate identities include the logo designs for ABC, IBM and UPS
3. Alan Fletcher Alan Gerard Fletcher (1931- 2006) was a British designer. The Daily Telegraph described him as “the most highly regarded graphic designer of his generation, and probably one of the most prolific”. Some of his corporate work that is widely known is the logo for Reuters in 1965, consisting of 84 dots. His “V&A” logo for the Victoria and Albert Museum, designed in 1989, his “IoD” logo for the Institute of Directors are still in use today.
4. Sagi Haviv Sagi Haviv, who is a partner at Chermayeff & Geismar, is a 34-year-old designer. Among his various corporate identity projects are for the National Parks of New York Harbor, Radio Free Europe, Library of Congress, and the famous fashion brand Armani Exchange.
5. Walter Landor Walter Landor (1913-1995) was a German graphic designer from Munich. Landor was most popular for his creative Fedex logo design. The meticulous use of negative space ‘arrow’ was a brilliant masterpiece by Landor. His FedEx logo design is considered one of the best logo designs in the world
6. Herb Lubalin Herbert F. Lubalin (1918 -1981) was a famous graphic designer from USA. Herb’s most prominent logo designs are the Marriage logo created in 1965 and the Families logo designed in 1980
7. Chermayeff & Geismar: Ivan Chermayeff and Tom Geismar were two students at Yale in the mid-1950s. Chermayeff & Geismar Inc are the creators of many famous trademarks and corporate identities. Some of the most prestigious of her works are for large companies such as Mobil, Time Warner, Viacom and Xerox.
8. Wally Olins Wikipedia claims that Wally Olins is recognized as the most experienced practitioner of corporate identity and branding in the world. Wally was nominated for the Prince Philip Designer Award in 1999 and received the Bicentenary Medal of the Royal Society of Arts for his tireless efforts in the design industry.
9. Gerard Huerta Gerard Huerta is a designer with one of the most versatile design portfolios. Not many graphic designers get the opportunity to apply their design skills in such large areas as Gerard Huerta has done. His famous corporate logos include Swiss Army Brands, Calvin Klein’s Eternity, MSG Network, CBS Records Masterworks logo, The Atlantic Monthly and PC Magazine.
10. Raymond Loewy Raymond Loewy (1893 – 1986) is recognized as one of the best industrial designers of the 20th century. The Shell logo from 1971, which is still used today, was designed by Loewy. He also created old identities for British Petroleum (Shield logo) and Exxon.
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