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How SMS Texting Could Be the Best Way to Deliver Your Company’s Message
Did you know that over two thirds of Brits now own a smartphone?that is a Big The target market, which is the market your business can easily reach using SMS. But I’m not just talking about prospects; you can also harness the power of SMS text messaging to improve your customer relationship management and ensure your existing customers are as happy as possible. This is where a CRM platform with built-in SMS capabilities can really come in handy.
Keep customers informed via SMS
Many times it is important to keep in touch with customers. Whether it’s an upcoming delivery or an upcoming service appointment reminder, text messages are a great way to send and receive messages. You’ve probably tried email marketing, direct marketing, and the good old dog-bone marketing — but it’s all too easy to overlook. The real beauty of SMS text messages, especially on smartphones, is that they are delivered directly to the customer’s screen. In fact, they sometimes don’t even need to turn on text messages, since the default settings on many phones display text messages in their entirety. As a business, it’s a very tantalizing prospect.
SMS: Your One Stop Promotions and Marketing Shop
In addition to the logistical and service information you might want to send via text message, you can also use the tool for marketing purposes. You might have a new product or service you want to try, or you might want to send some exclusive discount codes. Either way, SMS text messaging is the perfect tool for delivering a message and making sure it’s actually received on the other end. In addition to these marketing benefits, you can use SMS functionality to communicate with your field team. Need a sales or service rep to switch tasks? Send them a text message in seconds and get on with your day!
Integrate seamlessly with your CRM platform
Combine SMS text messages with The CRM platform is The fact that your customer records are automatically updated. This means that whenever you send an SMS, whether for marketing or logistical purposes, it will be logged to that customer’s specific record. This means your CRM records will always be up to date with the latest information, and you can double down on not over-messaging through the various channels you have open.
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