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How To Build A Profitable Email List
Email marketing is still the most cost-effective way to build your online business, and the best way to succeed with email marketing is to have your own quality mailing list.
An opt-in email list contains addresses of people who have agreed to receive information from you, whether it’s a newsletter or promotions related to your online business. It is very important that you get the people’s permission first before sending them information. If you are accused of spam, your ISP may cancel your account.
Building a profitable email list takes a lot of persistence and patience, but it is possible. More importantly, a consent based email list can bring you much better results than a purchased one. How come? Because a permission based email list
consists of people who you know are interested in what you offer. Who knows what the people on a purchased list are interested in.
Your mailing list can consist of current customers, old customers, potential customers, prospects and new leads.
How can you start?
– The single most important thing you can do to build your list is to have a signup form on your website. If not, you’re missing out on an easy way to grow your list. Not only should you put the form on your home page, but also put it on every page you have. Do it now! Go to GetResponse and get set up as soon as possible.
– Every form on your website should ask for permission for you to send out future mailings. When someone downloads one of your ebooks, make sure you ask for their email address so you can send them updates. You get the idea.
– One way to build your email list is to use classified ads. Classified ads work very well for finding new prospects. Offer a free report or article on your topic of interest. Classified ads work great if you use lines like: write for further information, free report or software, etc. Be creative in your ads and have fun building your email list.
– Partner with other websites similar to your own. Ask to exchange links or banner ads for your newsletter, or see if they can add your newsletter to their opt-in form.
– Contact other email marketers who already have a list and advertise your newsletter or website in their newsletters. You can also ask about solo ads. Solo ads are a good way to promote your newsletter because your ad is sent solo to all the addresses on a list.
– Viral marketing is a good way to generate interest in your newsletter and help build your email list. Always include a link to a friend in each of your newsletters, as well as a sign-up link for those new readers.
– The truth is that once your subscribers believe and trust you, they will buy from you. You can build this trust by publishing articles related to your website content. Use your resource box or author bio to advertise your newsletter.
– Put together a forum or discussion group on your website to find out what your customers want to be able to be and then focus on those desires.
– Join other forums and provide recommendations and expert advice to build your reputation.
– Make friends with someone who has a successful email list. Experience is the best teacher.
Every successful business needs to have a mailing list, but failing to communicate with your list can mean losing your business’ most valuable asset.
The key to internet success is to get your business noticed and one of the most effective ways to do this is by building an opt-in email list.
If youare still unsure about the importance of building your own targeted opt-in email list, here are a few more tips you may find helpful.
1. Determine your target market. It will be much harder to build your list if you don’t have a specific market in mind. Having a target market will also allow you to focus your campaigns more, which will give you better results as you will target your emails to those who
will probably respond to them.
2. Your target market must be widely available on the Internet. How can you promote your online business if no one is interested? Research your market and avoid wasting your time.
3. Use the search engines to verify your target markets income producing potential. Look for ads that contain keywords related to your interest and if you find a lot, then you know that if people are willing to pay for advertising related to your brand, chances are you’ve picked a winner .
It takes a lot of preparation and effort to build a profitable email list and it doesn’t happen overnight. They are built one email address at a time. As your list grows, it is important to maintain the quality of your list. Keep it clean and organized. Most of all, make sure your subscribers are satisfied and if they are, they will make sure you are too.
The success of your online business depends on your opt-in email list. Consider your list as valuable as gold and as most successful online marketers say, the money is in the list.
Copyright 2007, Joe Rispoli
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