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How to Create HTML Email Newsletter
When the Internet started, email programs could only handle text messages. In addition, Internet access was so slow that downloading an HTML email newsletter was unacceptable to most recipients because of the extra time and fees.
But computer and Internet technologies are advancing more and more, and a simple text e-mail message is losing popularity. Today, HTML messages came first. Almost all email programs are designed to display HTML emails. This means that designing an HTML email newsletter has become essential for successful email marketing.
If you want to have a more attractive and exclusive HTML email newsletter, you can request newsletter design from some newsletter design agency, or you can download the newsletter design software available on the website, and follow their tutorials get the newsletter. Of course, if you want better results, professionalism is necessary. For a fixed price, newsletter designers can create different newsletter templates for you. If you find a design that you like, they will make any changes for you, to finally get the newsletter design you are looking for.
You should also decide on the newsletter format that you will use. The layout of the email newsletter is also as important as the design of the newsletter. Layout is the positioning of the various elements of the e-mail newsletter so that they go well together and enhance the value of the newsletter to readers.
If you’re going to design an HTML newsletter yourself, most modern email newsletter applications include an HTML editor that’s as easy to use as your word processor. Just type your text and most of the time it is formatted for you.
Using the basic functions of the HTML editor, you can play with the color and size of fonts, use bold or underlined text, emphasize the most important elements of the text with bullets, insert pictures into the message and create hyperlinks. These are the simplest HTML functions that you can use to create more attractive HTML email newsletters.
The important thing to remember is that there are a variety of email applications out there, and they render the HTML format differently. This means that the same HTML email can look good in one email program and not in another. Don’t forget web-based email applications. They also have their peculiarities.
For example, if you insert an image from your local disk into the message, this image will be seen as an attachment in a web-based email service. To prevent this, host the images on your web server and include links to them in your email. Thus, the pictures will be loaded automatically when the recipient opens your message in a web mail application.
There are, however, common rules that apply to good HTML design. You can follow to get your HTML email newsletter to be displayed as you expect.
1. Set the Width to 500-600 Pixels
Since your HTML email will be displayed in the preview pane of the email client which is a small part of the screen available, you should design emails about 600 pixels wide. For example, when MS Outlook Express is maximized to full screen, the preview panel is only about 440 pixels wide.
2. Keep HTML Formatting Simple
Since email applications can distort the HTML message in various ways, you need to keep your email design nice and simple. Avoid complicated layouts, too many tables, and tables with too many rows and columns. In addition, a complex HTML newsletter will take longer to open, and the recipients will not appreciate it.
You can send HTML emails with Flash files in them, but most of your recipients won’t be able to see them. This is because only Microsoft Outlook and Apple Mail use the operating system’s built-in browsers to render their email. Additionally, most people have anti-virus and anti-spam applications that block the code used to embed Flash files. Flash was built for the web browser and that’s where it should stay.
4. Don’t send too much CSS in HTML Email
CSS (Cascading Style Sheets) is great for websites, but don’t get too carried away with HTML emails. For example, you shouldn’t expect DIVs to work. And definitely avoid CSS positioning – it doesn’t work. Use old tags for your layouts in HTML emails, and use only CSS for simple font formatting and colors. Always design your email so that it looks decent if someone deletes your CSS. Before you send your HTML email, remove the CSS and see how it displays.
If you are not a professional HTML designer, you can search for ready-made email templates on the Internet. There are several template packages available for purchase. A good source is here http://www.hotemailtemplates.com. This site offers free and commercial HTML email templates. The pattern pack also includes the source pattern file so you can edit the design if you want.
A good idea is to test your HTML email design with as many different email applications and accounts as possible. Before you send your newsletter out into the world, you’ll want to check how your email design behaves in different scenarios because there are many email applications, and they all handle HTML emails differently.
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