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How To Manage The Thank You Page For Your Business

Someone joined your list, what did they see?

“You are subscribed. You can click this link to unsubscribe at any time. Thank you.”

Wow! That really builds some rapport, now doesn’t it!I’m telling you, I’m happy to be on another list that I can…well…actually I’m not, I think I will unsubscribe. Thank you.

If the example above bears any resemblance to your thank you page, you’re dead wrong.

Your thank you page is a great place to build rapport and get your new subscribers more invested in your budding relationship.

With that in mind, here are 6.5 ideas for what you can do with your thank you page that won’t turn away new subscribers out of boredom, annoyance, or disgust:

1. Learn more about your new subscribers

They just gave you their email address and maybe their name – now ask something that will help your marketing and show that you’re interested in them.

Examples are:

· What do they most want to know about ___?

· What is their primary goal?

· What is the biggest challenge they are facing now?

2. Get more shares and more subscribers

Let them invite their friends via social media to get your rewards or lead magnets.

In return, you reward them with something better than the initial offer that got them signed up in the first place.

3. Build Authority and Credibility

Prove that your loyal fans made the smart decision to join your list by showing them previous reviews and testimonials.

4. lead magnets for sale again

Done correctly, your lead magnet can be a great reflection of your expertise. But it doesn’t do you any good if your new subscribers don’t consume it. So remind them of what they’re about to discover by using short, snappy bullets like this one:

“Congratulations on getting “Hidden Traffic Strategies”.”

You can download it from the link below.

When you do, you’ll find:

· The Toilet Paper Approach to Traffic on Demand – Page 6

· The Annoying Email That Doubles Referrals – Page 12

· The Amazing Way to Triple Your Traffic Every Week Like Clockwork – Page 15

5. send them to your blog

Or send them to your most popular videos. or…

The key here is to get them invested in you so they can start using what you teach to achieve real results in their lives. When they do, they come back for more.

6. promote something

Make them an offer they can’t refuse. This is an especially good time to offer your $197 course for the year for $11, one-time only, buy it now.

Build value like you sell it for $197 and they’ll buy it.

When they do, you have something bigger than $11 – you’ve made them your customer, your buyer, and possibly a fanatic promoting you on social media and buying everything you have to offer fan.

Or at least buy products from time to time.

6.5 Add the secret sauce

No matter which of the six possibilities above you use on your thank you page, I encourage you to bring out your personality too.

Include some humor if it suits you and your business. Use a fun photo or cartoon to show your appreciation for their subscription.

Build rapport with your own photos. Make it look stunning and memorable with the help of a graphic artist.

Remember, your thank you page is the main place to build rapport, so don’t screw it up.

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