How to Write a Compelling Email

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How to Write a Compelling Email

Today’s businessman will spend hours at the tailor to make a nice business suit, hours at a sweet power lunch talking to his next big client and hours pouring over proposals or negotiations to try to get the last penny they can, and then spend 30 seconds banging it. an important email that will only cost them a dozen potential customers. While grammar and spelling aren’t everyone’s cup of tea, knowing the basic rules of email is an absolute must in this day and age where email has taken over as the primary form of communication. of communication used in today’s business world. Here are a few simple tips.

Let your email utilities work for you

The email world has come a long way since Outlook Express. Today’s email clients are quite sophisticated and come with all kinds of bells and whistles that can make sending an email easier. It used to be that email spell checkers were absolutely horrible, but they have been greatly improved and most use the same spell checking library as Microsoft Word. If your email client is old and doesn’t have a grammar or spell checker, upgrade now, or simply type your emails in Microsoft Word and copy/paste. Be sure to check how the format looks before sending an email.

Use a template

If you have trouble establishing the formal date/address/body/signature format in each of your emails, just write one and save it as a template that you can come back to and use again and again. You can also have several templates ready to go for customers that you email on a frequent basis; that way, a lot of the hard work is done before you even start.

Avoid being too casual

Since most people still see email as a casual way to communicate, the one problem that costs business customers more than any other is the urge to be too friendly and casual when communicate with current customers or prospective customers. When writing a professional email, it’s always better to sound formal and stilted than casual and overly friendly. If you have trouble coming up with the right vocabulary, have a dictionary and a thesaurus on your desk that you can use to come up with better verbiage. You can also use websites like Dictionary.com or similar sites to help you increase your vocabulary so you don’t look unprofessional in your correspondence.

If all else fails, ask for help

We all know that many competitive office environments take asking for help as a sign of weakness, but if you want to get the process of writing compelling emails, there’s no shame in asking for the occasional email to be corrected by someone else. the office that has an English background. Most employers take asking for help as a sign of maturity, and before you know it, you’ll be a master of the formal email.

Many people think that if you can write a compelling letter then you can automatically write a compelling email. The truth is that writing a compelling email is a learned skill that takes practice.

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