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IT Related Businesses To Change Their Company Logo
With advancements in technology, consumer views and thinking perspectives are changing at breakneck speed. With this rapid transformation in the IT sector, the future for IT-related companies and startups definitely looks promising.
In any case, in view of this thought, is the need of the hour for such organizations to rebrand themselves by changing their company logo?
Giving it a completely new look or changing your organization’s company logo can be a daunting task to undertake. However, if done appropriately, there is a high probability of providing significant benefits to your IT business. Since technology is constantly evolving, it only makes sense for companies operating in the industry to adapt as well. Changing the outlook of your organization through the one thing that makes it stand out in the industry, “the company logo”, will give new life to the business and give it a more “modern” look. An important aspect that must be understood here is that, this process needs a clear focus, a creative vision and most importantly, the right reasons to adopt a new company logo and leave the old one.
Unless your business has been operating from a cave, it is impossible for your organization not to witness massive steps in the IT sector. These steps have brought a significant impact over time, as most of the world’s IT companies have changed their logos to meet the demand of the hour.
Establishing its roots in 1888, IBM began as the International Time Recording Company (ITR) which used to manufacture and sell mechanical time recorders. In 1911, ITR merged with Computing Tabulating Recording Company (CTR). Due to the merger, the initials of the two companies were merged into one to serve as the company’s logo.
Later, in 1924, the business changed its name to International Business Machines Corporation, the most famous known as IBM today and the logo changed accordingly. To adapt and move forward with the need of the hour, the logo of the organization was transformed and depicted a globe in the form of a typeface that said “International Business Machines”. However, after some time, the organization dropped the globe illustration and reduced the logo to just its initials as “IBM” in a thinner solid font. The last modification in the logo was to add stripes to the initials to give the impression of dynamism and speed to its audiences.
Apple, ranked as the number one brand in the world by Forbes was founded in 1976 by three partners; Ronald Wayne, Steve Wozniak and most prominently Steve Jobs. The first logo that the company adopted as its graphic representation was an illustration of Isaac Newton under an apple. However, the logo was quickly replaced as it seemed “too complicated” to Apple’s senior management. This logo was replaced by an illustration of an apple, in rainbow colors, which seemed more appropriate according to the name of the organization and to promote Apple’s USP, its colorful graphics.
Becoming a target of changing times and evolving consumer needs, the rainbow colors were replaced with a plain black monochrome logo in 1998 which was later changed to gray color in 2001. The last change in the company’s logo was in 2003 when the color was gray. it has been replaced with a silver gradient finish that gives it a sleeker look and design. To this day, Apple uses the same logo.
Impact of technological advances for your business
Taking examples from the main organizations operating in the global IT sector, it is not difficult to draw a conclusion that these organizations come up with new logos as they release new products and services in the market. This is an essential aspect for a business to grow with time and adapt to the need of the hour. If a person walks into an Apple store and sees the old Apple logo, they immediately understand that the product is outdated. So whether your business operates in the IT sector or not, there is a lesson here for all businesses to learn. As products and services are updated, the company logo must also be updated and in line with the needs and demands of modern customers and the industry.
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