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Networking For The 21st Century Home Based Business
The home based business has exploded in recent years because more and more people are getting out of the mindset of staying with the same company for thirty years and retiring. The new generation of business minded people don’t want to waste their talents to make someone else big profits, but instead they want to line their own pockets from the talents they have acquired. This is an exciting period in the business cycle when individuals break down barriers to achieve their own success. That being said, how exactly does a new business get the network it needs to survive in today’s market?
With most new small businesses are home-based start-ups. It is important that these companies build a solid network of contacts who can help sell the business for you. The network can provide invaluable business opportunities for sales that would otherwise cost businesses thousands of dollars in advertising dollars to obtain. Some of the ways to start building a solid network use two very important but equal strategies. If you follow these two strategies you are almost guaranteed that a solid network of business contacts can be achieved.
The first approach is what I call the “Street” plan of attack. This strategy consists of the old way of doing networking. After all, you don’t want to stop doing something that has proven to work over and over again. What a small business owner should understand right away – he should get out there and meet people if the business has a prayer of getting off the ground. If you are a shy or timid person, it’s time to overcome that fear or your new business will never get off the ground. The market is really for those who are strong and determined-all being shy will do for your business that will make you broke.
That being said, the first thing you should do as a new business owner is join your professional networking group. If you are in real estate, then it would be advisable to join some investment groups or attend your events of the Realtor associations. After all, Realtors pay a lot of money to be part of national and local associations, so don’t use them to your advantage. The next step in networking on the ground would be for you to get involved in your community. Nothing drives more interest in your business than socializing with people in your community. Join the local chamber of commerce and attend the event meetings they have once a month. Join the different boards in the trade to let people know who you are, volunteer for the events that your trade organization has. Another good place to get contacts is joining social organizations like the Elks or Moose-Lyons club or Rotary. These social organizations are usually national and can go a long way in building contacts outside of your local area. Again, don’t join to say you joined – get out there and be active in the organization.
The second approach to use is through the internet – many social networking sites exist now that can give great results if used properly. Myspace and Facebook can bring your business a wealth of business – even presidential candidates use these sites to bring in contributions and votes. Although the new Internet can be a blessing for your business endeavors. A business owner must recognize how to be effective in using it. Most people in the business think you sign up for an account and start asking as many friends as possible. This is the deadly sin as I call it for anyone who really wants to build a network for their business. Again, let’s take real estate as an example. You are a Realtor and you want to build a good network of people who can help you grow your business.
As a real estate professional, you want to build a network to get other people who know your business and can give you referrals. So at the beginning of your network you want to do a search of all those profiles that are Realtors and ask a friend. After that is done you want to move on to mortgage lenders and maybe business brokers – someone who can help you build your business base. Once you build your base, start asking people in your geographic area who might be interested in your services. But remember you want to build relationships and not just spam people with your services. If this is your goal, then you will fail the period. People like to do business with someone they think they know – if you communicate via email or comments then start building that relationship. Remember, if done right, this tool can go a long way in bringing repeat business as well as building a solid business relationship for future business.
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