Use Your Videos to Make Money

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Use Your Videos to Make Money

Is it possible to make money selling your own products through video or hiring a salesperson to sell it for you? Yes. YouTube is absolute proof of this. There are tons of great promotions and promoters of guitar and piano lesson videos on YouTube, just about anything you can think of. In a previous article, I mentioned the Blendit video, where someone blending an iPhone uses YouTube to market via video. Mentos, that candy, have you ever seen those two guys in lab coats, they put a Mentos in a Coke and it creates a pressurized explosion and the Coke is sprayed 10 feet into the air.

Go to YouTube and type Mentos, it went viral on YouTube. I heard that somewhere, but don’t quote me, I think Mentos candy sales went up 20% because everyone was buying these Mentos to make these 2 liter Coke bottles explode.

Sure, videos sell well, but you need a medium where people’s eyeballs have to be on that video. Video vs audio, if you focus 100% on the person watching the video or demoing the product or just listening to the audio, then video wins without a doubt.

But audio has many other ways and opportunities to get into the minds of potential customers, from CDs to listening while you work out, to cleaning the house. You can multitask and listen to audio. You can’t do that with video. You can’t watch videos in the car, or you shouldn’t be in the car. So use video to help sell and spread the word, but don’t forget the power of audio.

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