Using a Marketing Calendar Template

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Using a Marketing Calendar Template

Owning a small business is not easy, especially if you are alone. Between moving products, taking orders, paying bills, and taking care of the family, it is easy to lose track of everything that needs to be done. Using a calendar template to organize and manage your marketing strategy will ensure that you don’t drop the ball with one of the most important parts of your business.

Develop a marketing strategy

First, research and identify who your target customers are, and what characteristics they share that make them valuable to you. If you’re developing software that organizes and manages an online calendar, you probably don’t want to target 14-year-old skateboarders. But it’s not enough just to identify an age category or an activity of your target market – you need to consider the socio-economic status, buying habits, and up-selling potential. I may be in Porsche’s target age group, but I’m definitely not in their target tax bracket!

Second, after identifying who you will be targeting, research and explore the places for your advertising message. The demographics of your desired customers play a key role in deciding which posts to pursue, so don’t forget them. Examples of marketing venues available to you include newspaper ads, bus stop banners, sports team sponsorships, online marketing (including pay-per-click campaigns and search engine optimization), local television spots, and , if you’re feeling very ambitious, the Super Bowl.

Finally, after you’ve identified your desired customers and selected which marketing spots to pursue, create a marketing schedule. Calendar templates are available online to download and use. A calendar template typically divides time into weeks, providing a space each week to record which event or marketing method to focus on; how much money has been and will be spent on the activity; deadlines, contacts and important notes; and what were the results of the marketing layer. Once you have these three facets in place, you are ready to invest some real money in promoting your company.

Implementation of a Marketing Campaign

With your marketing calendar template in hand and wallet in your pocket, you’re ready to invest in the marketing campaign you’ve designed. The great thing about using a marketing calendar is that it takes what could be the impossible task of tracking and tracking all of your marketing efforts, and breaks it down into one-week chunks. This feature allows you to focus on each marketing activity and the results it produces.

The prospect of launching an online marketing campaign, billboard and bus stop banners, and newspaper ads all at the same time is daunting at best and impossible at worst! Unless you can afford to wait another week to launch them all, try to phase them in one at a time. The marketing calendar template will help you keep track of what’s going on, and where you need to turn your attention next.

Evaluate your Campaign

During and after each marketing effort you make each week, fill in the important spaces on your calendar template. When you have received the results of that specific campaign (ie more visitors to your site or more customers who buy the advertised product, etc.), compare it with other advertising places or practices that you have tried. Was it more or less successful? Did it produce the desired result? What was your return on investment for this particular campaign? Does it improve your bottom line? Without keeping careful track of each activity and its results, it would be difficult to answer these questions. And if you can not answer these questions, you will never know if you will throw money out every month, or under-invest in advertising that could be giving a huge ROI.

In addition to constantly evaluating the specific ads and marketing campaigns you run, it will be helpful to systematically reevaluate your target audience. As your business grows and develops over the years, the products you sell or the services you provide may evolve from one demographic to another. Never get too comfortable with your marketing strategy – be aware of changes in technology and techniques that can benefit you and your company and take advantage of those resources.

Launching a successful marketing campaign for your small home business can be difficult, but it is not impossible. Creating, implementing and properly evaluating your marketing strategy may be the last three steps you need to take to move into Porsche’s target demographic.

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